| SITE
DESCRIPTION |
| One of the top ten cooking web sites with tens of thousands of free recipes and cooking information. A recipe mega search site that includes links to recipes on sponsors' web sites. |
| AUDIENCE
PROFILE |
| Mostly women searching for recipes to prepare their family meals. Consumers responsible for grocery, cookbook, kitchen utensil, appliance and other household purchases. |
| KEY
SELLING POINTS |
| An established web site with an extensive loyal audience. Capable of generating significant traffic to sponsors' web sites through recipe content. |
| PAST
ADVERTISERS |
| Nestles, Cooking.Com, CTC Food International, Daimler Chrysler, Google, Cooking Club of America |
| ADVERTISING/SPONSORSHIP
PACKAGES |
| Recipe sponsorship pay-per-click package generates significant traffic for sponsors through recipe content. iChef can provide the recipes or the recipes could be an existing part of the sponsor's web site. iChef directs traffic to the sponsor's web site by including links to these recipes in our search results and our recipe categories. Sponsors' recipes are featured on iChef's home page and in its weekly newsletter. Other opportunites include banners, pop-unders, text links and newsletter ads. |
|
| DEMOGRAPHIC
INFORMATION |
|
Gender
|
Comp%
|
|
Male
|
24.00
|
|
Female
|
76.00
|
|
Age
|
Comp %
|
|
Under 18
|
1.00
|
|
18-24
|
10.00
|
|
25-34
|
34.00
|
|
35-49
|
35.00
|
|
50-64
|
15.00
|
|
65+
|
5.00
|
|
Income
|
Comp%
|
|
$0k-$24,999
|
15.00
|
|
$25k-$49,999
|
43.00
|
|
$50k-$74,999
|
26.00
|
|
$75k-$99,999
|
9.00
|
|
$100k-$149,999
|
4.00
|
|
$150k-$999,999
|
1.00
|
|
| NEWSLETTER DELIVERY |
| 13,000 weekly (HTML & Text) |
| TRAFFIC
STATISTICS |
|
Unique
Visitors (monthly)
|
Page
Views (monthly) |
|
250,000
|
1,000,000 |
|
| AD
SPECIFICATIONS |
| Banners (468x60), Super Banners (728x90), Towers (120x600), Pop-unders, Text Ads, Text Links |
| CONTACT |
Mr. Gord Loukes, CA
Business Manager
Phone: 905-337-3452
Fax: 905-337-3452
Email: gloukes@ichef.com |
|
